bernardprejean

The use of criteria can not simply say that one or another idea is good additional reading. This is too vague characteristic. In one case, innovation can easily be realized, but it takes great costs.
In another - a simple embodiment may interfere with technical difficulties. It is necessary to determine certain criteria that allow you to clearly set the suitability of the idea.
Depending on a particular business, criteria may vary, we offer a generalized version: utility for clients;
Technical implementation;
Possible profit from sales.
You can also add your criteria, but do not overdo it not too tight.

Who should evaluate ideas?
At first glance, the issue seems unimportant, but everything is not so easy. A group that has just conducted brainstorming may be too biased. In addition, the lack of recreation after intensive intellectual load can negatively affect the quality of analytical work. Therefore, a different group is usually used for this. However, the most effective seems to be another approach - when brainstorming participants return to the evaluation in a week. During this time they will not only rest and can look at the problem of a fresh look. During this interval, the subconscious will live with their ideas, unobtrusive to us handling them. This can serve as a source of new insights.

If you have ever taken part in brainstorming, they could face such a problem as the difficulties of choosing a certain idea. The options sometimes goes very much, but you need to select only a few lucky ones. But according to what criteria should I evaluate ideas? How do not skip the diamond among the dump "scrap metal"? Today we will talk about techniques that make it possible to avoid situations in which effective innovations are lost among dozens of unsuitable plans.