1970 Chevelle SS Marketing Photos
 

PR and Brochure photos have to be taken months before the new model year cars get into the dealer's showrooms. Many times the cars that are used for these photos are pre-production cars. Sometimes the cars are missing engines, interiors and all kinds of emblems that are still being tooled up.

The ad agency that Chevy used for the 1970 Chevelle tries all kinds of different approaches. Then they sit down with Marketing and decide which photos will be used in the ad campaigns. As you will see in the photos below they took an aggressive approach to how they felt the Chevelle SS should be marketed

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This is probably their most famous photo which Chevy liked so much they used it in their Brochure as seen below:

https://s26.postimg.org/k1o9dr0ix/image.jpg

https://s26.postimg.org/s8g95bqll/SS396-prototype.jpg

This is the actual car that was used for the above photos

http://s1.postimg.org/mndb88pov/image.jpg


Same idea only with the Camaro which didn't work

http://s3.postimg.org/lpoauxjdf/DSC_0123.jpg


Notice on the door - decals of other Muscle Cars - like WWII pilots used to paint on their fighter planes - enemy destroyed. The creator of the ad wanted Chevy to either sell the decals or give them away when you bought an LS6 SS454 Chevelle. Chevy felt this would promote street racing and nixed the idea. As you can see it's a pre-production car.

http://s8.postimg.org/5r16nhe9x/DSC_0119.jpg


Same car as above with an even more aggressive look.

https://s26.postimg.org/j1xyi1ld5/999.jpg

Again the same car but in a more subdued scene.

I bought a several CASES of the dealer showroom posters and sales brochures way back in the mid 70's from the photographers brother in Birmingham, MI (as the story went, he had some proofs too, so no reason not to believe him) of this picture:

Notice the non SS hubcaps on the above carwash Chevelle too..

I've got a bunch of 1970 Chevelle pre production marketing materials.I bought it all from a GM exc 30 years ago,who told me back then, "it's one of a kind."As the years have gone by so far,I believe him.
Clay mock up photos,as well as National Sales Convention photos and 35mm films.

Those are great! Post more of your collection.

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https://s26.postimg.org/aepchrwx5/image.jpg

Here are a couple of a 1966 Chevelle SS 396 being photographed in a studio for potential use for PR, Ads or Brochures

https://s26.postimg.org/l2t3gm6w9/image.jpg

Same actor - different car line. Olds may have used the same Ad Agency that Chevy did.

https://s26.postimg.org/guyb7v5gp/image.jpg

https://s26.postimg.org/whpkl8j8p/image.jpg

This set is for a Malibu 396 which as you know was not available in the USA but was in Canada

https://s26.postimg.org/hzsdd8rxl/dzs.jpg

https://s26.postimg.org/6bybip2sp/image.jpg

A Canadian Malibu SS 396 in the studio

https://s26.postimg.org/pv2ws21k9/image.jpg

This is the original photo

https://s26.postimg.org/p88lg9u21/rrr.jpg

And this is the photo that is in the Brochure. How they did this back in 1965 I have no idea. If anyone knows please chime in - I would love to know the process they used.

Fantastic! I love the behind the scenes stuff! Thanks.

Very cool! Any Nova shots?