[Mr70]

Originally Posted by Lee Stewart

PR and Brochure photos have to be taken months before the new model year cars get into the dealer's showrooms. Many times the cars that are used for these photos are pre-production cars. Sometimes the cars are missing engines, interiors and all kinds of emblems that are still being tooled up.

The ad agency that Chevy used for the 1970 Chevelle tries all kinds of different approaches. Then they sit down with Marketing and decide which photos will be used in the ad campaigns. As you will see in the photos below they took an aggressive approach to how they felt the Chevelle SS should be marketed




This is probably their most famous photo which Chevy liked so much they used it in their Brochure as seen below:





This is the actual car that was used for the above photos




Same idea only with the Camaro which didn't work




Notice on the door - decals of other Muscle Cars - like WWII pilots used to paint on their fighter planes - enemy destroyed. The creator of the ad wanted Chevy to either sell the decals or give them away when you bought an LS6 SS454 Chevelle. Chevy felt this would promote street racing and nixed the idea. As you can see it's a pre-production car.




Same car as above with an even more aggressive look.



Again the same car but in a more subdued scene.

Notice the non SS hubcaps on the above carwash Chevelle too..

I've got a bunch of 1970 Chevelle pre production marketing materials.I bought it all from a GM exc 30 years ago,who told me back then, "it's one of a kind."As the years have gone by so far,I believe him.
Clay mock up photos,as well as National Sales Convention photos and 35mm films.