mopar playing a different game in 70 than GM/Ford

[black69]

When you see stuff like this, you had to think Chrysler was trying to create a car culture, to sell more muscle cars, trying to recover from the #3 spot. I don't think GM did anything like this...

http://board.moparts.org/ubbthreads/upload2/8429190-image.jpg

[mockingbird812]

<<GRAEMLIN_URL>>/shocked.gif

[old5.0]

They were late to the party with the GTX and Coronet R/T, but once Chrysler, particularly Plymouth, made up their mind to play, they took a back seat to no one.

Down in the cave, amongst all the 80's Ford stuff on the walls, I've got two poster size blow-ups of 60's musclecar ads. One is the 68 GTO &quot;Woodward&quot; ad. The other is the 70 Plymouth RTS ad (Everybody offers a car, only Plymouth offers a system). Definitive ads from the definitive car makers of the era. No matter what brand you prefer, Chevy, Ford, AMC, etc., nobody marketed high performance in the 60s like Plymouth and Pontiac.

All that said... A mini tickler, huh? Well thats... Ummmmm....

[WILMASBOYL78]

A 3 inch long &quot;mini tickler&quot;...a bargain at $1.25 <<GRAEMLIN_URL>>/rolleyes.gif

[XXXGoldL34M20]

Man back in those days that ad must have been offensive <<GRAEMLIN_URL>>/dunno.gif
Check out the location of the tickler on her skirt and her facial expression. Nasty

[Tracker1]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: XXXBlackLs6M22</div><div class="ubbcode-body">Man back in those days that ad must have been offensive <<GRAEMLIN_URL>>/dunno.gif
Check out the location of the tickler on her skirt and her facial expression. Nasty </div></div>

It may have been offensive to some, but nobody cared about being &quot;politically correct&quot;. Today, it's still offensive, but EVERYBODY cares and they can go on Twitter and express that &quot;dis-pleasure&quot; (sorry, couldn't resist). That's the difference.

[black69]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: XXXBlackLs6M22</div><div class="ubbcode-body">Man back in those days that ad must have been offensive <<GRAEMLIN_URL>>/dunno.gif
Check out the location of the tickler on her skirt and her facial expression. Nasty </div></div>

Just think about that now, when she is sitting down...probably goes without saying...

So this is 70. So for 71, they name a color of a car, after a porn movie called 'curious yellow'. Got to love Chrysler back then. Hemis, sixpacks, shakers, scat packs, ticklers, color from a porn movie title, pistol grips, monster wings, full nose cones (that look good)...

Like I said, they were playing a different game. A pretty good one. GM and Ford had the legacy of huge sales, and colored inside the lines during this time. Too bad (except for Pontiac, and Olds, they tried)

[442w30]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: black69</div><div class="ubbcode-body">

http://board.moparts.org/ubbthreads/upload2/8429190-image.jpg </div></div>

Could you post the link of the thread that's from?

I know a guy with the tickler. To me, it's just part of the large segment of merchandising crap that Chrysler produced to sell cars. Yeah, I know, all brands created junk like monogrammed pens and other stuff for dealers to buy, but I think Chrysler was the king in this regard - no wonder they went bankrupt.

As far as &quot;Curious Yellow&quot; is concerned, has anyone seen it? No, it's not a porn movie - it's more of an &quot;art house&quot; (I think that's what they would have called it back then) movie that was a reflection of the times, like politics/social issues, free love, etc. Today, it would be an R movie. Perhaps back then &quot;Curious Yellow&quot; would be risqué, but the movie was from 1967-68 and is properly called &quot;I Am Curious,&quot; while the color is from the 1971 model year.

[black69]

here is one link, we beg to differ on the film perception. No big deal, but if you read all of the reference, the movie did not take off until 69, and I think the color of the car naming came after that was established in the mainstream. That color name for chysler, although a 71 color, was decided in early 70, to be ready for September of 70 production release (or sooner for advertising). Its not a simple 68 vs 71. Its all about a tight 69-70 window of time. 12th most popular movie in the US in 69.

http://en.wikipedia.org/wiki/I_Am_Curious_(Yellow)



I will send you a pm, so I don't overly promote another site here, on where that picture was sourced from.

[442w30]

No worries . . . my point more than anything else was that it wasn't a porn movie.

[black69]

no worries here either, but read that whole article, it was banned in certain places, so people, as usual, flocked to see it. It was back then, the beginning of what was to come.

So how much for the tickler? I should have first dibs, as I started this, and have a mopar (and a wife) <<GRAEMLIN_URL>>/smile.gif

[njsteve]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: 442w30</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: black69</div><div class="ubbcode-body">

http://board.moparts.org/ubbthreads/upload2/8429190-image.jpg </div></div>


As far as &quot;Curious Yellow&quot; is concerned, has anyone seen it? No, it's not a porn movie - it's more of an &quot;art house&quot; (I think that's what they would have called it back then) movie that was a reflection of the times, like politics/social issues, free love, etc. Today, it would be an R movie. Perhaps back then &quot;Curious Yellow&quot; would be risqué, but the movie was from 1967-68 and is properly called &quot;I Am Curious,&quot; while the color is from the 1971 model year. </div></div>

(In my most accurate Cliff Clavin voice)
As a matter of fact there Normy, the actual title was: &quot;I Am Curious (Yellow)&quot; because there were two versions, a &quot;Blue&quot; version and a &quot;Yellow&quot; version. The Blue rated version being quite a bit racier than the Yellow one. The Motion Picture Rating Association added the two color designators to this foreign-made film in order to differentiate the two films. This was before the later commonly known rating grades were established: G, GP, R and X. They later became G PG, R, NC-17, and X. And yes, I saw the film back in my college days and it would barely get an R these days.

<<GRAEMLIN_URL>>/scholar.gif

[black69]

here is a direct way to see Chrysler advertising from that time...

http://www.hamtramck-historical.com/photos-va-4b.shtml

[442w30]

Steve, your inner Cliff Clavin is only due to the fact that it was your car featured in that article. :-)

In case some of yuz don't remember, I'm working on a book:

https://www.facebook.com/sellingmuscle

I've taken a few pics of the catalog from Tony D'Agostino's collection (hence the sideways photo I uploaded), and I currently have borrowed someone else's dealer merchandising book, but I haven't glanced through either to see if the tickler is there.

In the link above, I occasionally post some of the more unusual items I've found in my research, including some Mopar advertising items. Right now, I'm trying to reconcile the premise that Chrysler usually wasn't the first with the crazier items from the muscle car era, but when they adopted them, they ran with it.

[black69]

442w30,

If you are writing a book on selling muscle, I think you should consider how mopar added in the Hotwheels angle (I am a hotwheels nutt, got my kids to join in too). I still have all my original hotwheels from 67-70ish, and what I have noticed lately, was the hotwheels sponsorship on the AAR cuda (logos on the quarters), etc, the snake and mongoose drag cars. All that stuff was a big deal back then. And you have to give mopar a little credit, for connecting what kids like, to what mommy and daddy might buy.

[442w30]

That may be a good &quot;in&quot; - with the first round of revisions, I'll consider it if I don't have my hands full already. Thanks! <<GRAEMLIN_URL>>/biggthumpup.gif

[StealthBird]

Two of my favorite &quot;in your face&quot; Mopar ads were the 1967 Plymouth GTX ad that states, &quot;Caught our Strip Show yet?&quot;, with the Sox &amp; Martin GTX leaving the line at the dragstrip, with the words &quot;strip show&quot; capitalized, suggesting a dirty stripper show.

The other is the one that shows an empty Daytona race track at dusk, with the caption, &quot;Where tigers fear to tread&quot;, a direct shot at the 1964-1966 Pontiac GTO tiger-themed ad campaign. GM's top selling performance car, the GTO, was not on stock car racing tracks due to the GM corporate racing ban, so it was Chrysler's way of sticking their collective tongues out at the hot selling Pontiac.

[WILMASBOYL78]

The Mopar ads were hands down the coolest of all the muscle car stuff <<GRAEMLIN_URL>>/3gears.gif

[Schonyenko2]

Don't forget Sonny and Cher singing the &quot;Beat goes on&quot; which morphed into the Plymouth beat goes on.

But the one that sticks out in my mind was the AMC commercial that had an AMX, or Javelin, not sure which anymore, where the older parents are setting in the house and the house starts shaking. Mom looks out the window and says &quot;Harold, come look what your son did to his car&quot;. After a couple more&quot; come look what your son did to his car&quot; statements, Harold looks out the window, and there's a big ass blower out the hood, roll bar and slicks on the car with the kid having this huge smile. I loved that commercial. That's the way it was. Muscle car anarchy.

[WILMASBOYL78]

Petula Clark sings for you..

http://www.bing.com/videos/search?q=the+...983AA4B1A917363 (http://www.bing.com/videos/search?q=the+plymouth+win+you+over+beat+goes+on&amp;FO RM=VIRE8#view=detail&amp;mid=FFCD0983AA4B1A917363FFCD0 983AA4B1A917363)

[earntaz]

Wasn't there a Sox &amp; Martin commercial that was based on drag racing? The story was to go to your local dealer, buy one and take it to the strip where the men are ... think that is how it when.

[68l30]

I always liked their cartoon Hemi &amp; 4speed ad ......or the GTX ad's melting the Goodyears with the guy holding his ears.

&quot;We're out to win you over&quot;


BIG

http://www.yenko.net/ubbthreads/pics/usergals/2015/03/full-105-22389-1.jpg

[WILMASBOYL78]

Sonny and Cher..early and late..The Beat Goes On!!

https://www.youtube.com/watch?v=bS3O5zg290k

https://www.youtube.com/watch?v=umrp1tIBY8Q


http://www.bing.com/search?q=sonny+and+c...d&amp;FORM=QBRE (http://www.bing.com/search?q=sonny+and+cher+and+the+beat+goes+on&amp;qs=AS &amp;pq=sonny+and+cher+and+the+&amp;sc=3-23&amp;sp=1&amp;cvid=a5a3e45319d1499ea48b754eada6003d&amp;FORM =QBRE)

[442w30]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Schonyenko2</div><div class="ubbcode-body">
But the one that sticks out in my mind was the AMC commercial that had an AMX, or Javelin, not sure which anymore, where the older parents are setting in the house and the house starts shaking. Mom looks out the window and says &quot;Harold, come look what your son did to his car&quot;. After a couple more&quot; come look what your son did to his car&quot; statements, Harold looks out the window, and there's a big ass blower out the hood, roll bar and slicks on the car with the kid having this huge smile. I loved that commercial. That's the way it was. Muscle car anarchy. </div></div>

http://ecx.images-amazon.com/images/I/51f3LWV4BQL.jpg

There's actually a book written by the head of AMC's ad agency, which could be of interest to some of you:

http://www.amazon.com/Life-Advertising-M...sing+mary+wells (http://www.amazon.com/Life-Advertising-Mary-Wells-Lawrence/dp/0375409122/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1425659744&amp;sr=1-1&amp;keywords=advertising+mary+wells)

[black69]

I like the car on the right!

Here is a good read about how Plymouth lucked out on the whole road-runner naming thing. It shows how ONE person made a difference, with so many obstacles in his way. This guy (named Jack Smith), is what I feel America is made of (when its running right).

http://www.allpar.com/corporate/bios/jack-smith-roadrunner.html

[WILMASBOYL78]

OK...that story did it...I want a Road Runner <<GRAEMLIN_URL>>/3gears.gif

meep-meep <<GRAEMLIN_URL>>/biggthumpup.gif

[budnate]

first fast car I ever rode in was a new '69 B, 7 yrs old...still remember it like it was yesterday....couldn't even see out the windows just felt the ggg's and the motor screaming and the tires fighting for traction....

[Schonyenko2]

Very cool. All those ads were like looking into a candy store. I remember at the auto body shop tech school I went to in 71 above the window at the tool crib was a cartoon picture of a green 70 GTX. &quot;GTX that's short for adious&quot;.

I remember the one and only time I ever saw the cartoon ad for the new 70 LS7 Corvette. 454 cubes, 465hp. I remember thinking &quot;my God, what an animal&quot;. Then wondering why I never ran across one.

[Tenney]

Always thought this was a cool one. Written by Roger Proulx at McManus, John and Adams ...

[442w30]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Schonyenko2</div><div class="ubbcode-body">Very cool. All those ads were like looking into a candy store. I remember at the auto body shop tech school I went to in 71 above the window at the tool crib was a cartoon picture of a green 70 GTX. &quot;GTX that's short for adious&quot;. </div></div>

It's a '68:

https://farm8.staticflickr.com/7316/11235603206_5e7c015709_s.jpg (https://flic.kr/p/i7RpoE)1968 Plymouth GTX (cartoon) (https://flic.kr/p/i7RpoE) by Rickster G (https://www.flickr.com/people/13477861@N07/), on Flickr

[Schonyenko2]

Yep. 68. Those cartoon ads were the best.