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72heavychevy
03-20-2018, 01:42 AM
Hello All!

I'm trying to figure out what the logo is as seen in the attached pictures.

The photo is from the 1971 Chicago Auto Show, clearly featuring the Heavy Chevy and Rally Nova. I found it on their archive website, which if you haven't seen before you can take a look here!-
https://www.chicagoautoshow.com/history/

Now, I've done my fair share of research and cannot find this logo anywhere. It almost appears to be a crest of sorts? The Chicago Auto Show has their archive pictures, and no other 1971 picture shows this logo, making me believe is not a Chicago supplied logo for all manufacturers. I believe it is some sort of Chevrolet logo.

My father is in the end stages of restoring his '72 402 Heavy Chevy car, and I'd like to find out what logo this is to try and recreate a similar (although smaller) display.

So with all that being said, can anyone identify this logo? Or by chance does someone have a close up picture of this display?

Thanks for your help!
Luke
bluel78
03-20-2018, 02:17 AM
Are you talking about the sports department logo? That would be the second design if you do a search.
Dustin
1967Z28
03-20-2018, 02:44 AM
Here's a good look at it.
fsc66
03-20-2018, 04:36 AM
This may be a better pic
Mr70
03-20-2018, 06:31 PM
Yes,Chevrolets' Sports Dept. Logo.
That's the 1970 logo shown at their '71 show,as they changed it a few times since debuting in April of 1968.
I have all their years salesmans merchandising catalogs showing the changes
70 copo
03-20-2018, 11:06 PM
This may be an even better pic. :)
Mr70
03-20-2018, 11:31 PM
Just for the record,there was a 1968/69 logo,and a 1970 logo,and a 1971 Logo,and a 1972/73 logo and around 1974/75/76 they used the same for all 3 years.
72heavychevy
03-21-2018, 12:48 AM
Thanks all for the help, you guys rock!

Hey Mr70, can you post the 1971 and 1972/73 logos? I'd like the see the differences!
1967Z28
03-22-2018, 01:14 PM
Sports Department logo circa 1972.
1967Z28
03-22-2018, 01:20 PM
Sports Department logo circa 1976.
68l30
03-22-2018, 04:09 PM
Spring 1968...

BIG
70 copo
03-22-2018, 06:49 PM
Nice!
x77-69z28
03-22-2018, 08:59 PM
Spring 1968...

BIG

BIG,:Can-I-Have-It::Can-I-Have-It::Can-I-Have-It::Can-I-Have-It::Can-I-Have-It:
68l30
03-22-2018, 09:58 PM
Not mine guy’s ... just a referance pic on file. It’s one I do hope to put in the shop one day.

BIG
Mr. Chevy
03-23-2018, 02:45 AM
We can't forget "The Juice" OJ Simpson as a sports figure advertising the new 1969 Camaro for the Sports Dept.

Someone please post a picture.. I'm having trouble doing same...

LOL

Rich
1967Z28
03-23-2018, 04:05 AM
Here's a pic.
Mr. Chevy
03-24-2018, 02:05 AM
That's it.. Thanks....

The young "Juice" LOL LOL

Rich
Lee Stewart
03-24-2018, 11:02 PM
https://s18.postimg.org/cxz2rqm6h/image.jpg (https://postimg.org/image/67iliaz0l/)

http://www.oldcarbrochures.com/static/NA/Chevrolet/1969_Chevrolet/1969%20Chevrolet%20Sports%20Department%20Brochure/index1.html
fsc66
03-26-2018, 01:03 PM
http://i63.tinypic.com/103wwlh.jpg

Nov 5, 1968

Paul
70 copo
03-30-2018, 01:55 PM
They put the logo on lots of materials in 70. Here is the premium jacket and matching Hat.
72heavychevy
04-04-2018, 02:46 AM
You guys really have it all. Those promotional clothes are great!