USA 1 license plate question

[SBR]

I was wondering when the stars and stripes red/white/blue USA 1 license plates first appeared. I read that it was around 1973, were any produced before that? Thanks in advance.

[Mr70]

According to their Merchandising catalogs,it was released for the 1976 Bicentennial year.
Their tri colored Red-White-Blue plate was used during 1973.

[67 Nova Boy]

From the web...Some, don't seem right to me.


Don't know when they changed to the aluminum backs, but I would guess after ' 78, when all the originals were gone. Here is a list of the different slogans that were used through the years, and many were license plates.

1964
*Count On Chevrolet to Build the one you want
*The Great Highway performers
*more,more,more for 64
*Chevys Lateset,Chevys Greatest!
*Chevy Time
*There's 5 in 64
*Roll Chevy Roll!(NSC)

1965
*Something New For EveryBody!
*The Beautiful Shapes for 65!
*Buy Word For '65..by Chevrolet
*65's Beautiful Breakaway (or Breakthrough) by Chevrolet
*The MAKE that MAKES you want a 65!
*Red Hot and Rolling!(NSC Campaign)
*Here and Wow!
*Steer em right!(NSC)
*New and Great!
*The Super 65's

1966
*A perfectly beautiful year to Go Chevrolet
*Your year to live it up in style
*Thrill of the Year
*Double divendend days!
*The thrilling 66's
*High Style! New Spirit!

1967
*Everything new that could happen...HAPPENED!
*Rumors come true Wonderfully!
*Mean more than ever before
*Exciting Beauty! Power that moves!
*Always out front in safety,(or styling)
*Chevy comes out swinging for 67
*Wonderful One
*America's No.1 Seller

1968
*Look at Chevrolets Latest!
*Decidely 68! Chevrolet!
*Stunningly Beautiful! Superbly Built! The 68 Chevrolet! Dramatically Designed! Distinctively Different! Daringly New!

1969
*Putting You first Keeps Us First!-(USA-1 License plate slogan too)
*The Leader Comes on Strong


1970
*"On The Move" The Chevrolet 70's.
*See America's First-(License Plate Slogan)
*The Chevrolet Movers (Trucks)

1971
*Putting you first in a Big Way-(license Plate slogan)
*Totally Tougher (Trucks)
*The Little Car that Does everything Well (Vega)

1972
*For you in 72!
*We want your Chevrolet to be the best car you've ever owned.
*Totally tougher to last longer (Trucks)
*Building a Better Way to See the USA (Mid year Red-White-Blue Motiff License Plate Slogan)Used in 1974 also

1973-Red-White-Blue motiff takes off.
*Building a Better Way to Serve the USA (Trucks)

1975
*Chevrolet Makes sense For America
*Lasting Chevy Value (Trucks)
*America's favorites,BaseBall,HotDogs,Apple Pie and Chevrolet (used well into the 76- 77 years too)

[Mr70]

Notice that Red,White & Blue,(1972-74) is different than Stars & Stripes (1976).
I originally researched all those slogans back in 2005 and first shared them here on Yenko.net.
https://www.thesupercarregistry.com/forum/showthread.php?t=82853

[67 Nova Boy]

So what belongs on a 67 GM car then?

Dave
67 Nova Boy

[Mr70]

These were their NSC slogans during 1967:
*Everything New That Could Happen..Happened!
*Rumors Come True Wonderfully!
*Mean More then ever Before
*Exciting Beauty! Power that Moves!
*Always out front in Safety (or Styling)
*Chevy Comes out Swinging for '67
*Wonderful One
*America's No.1 Seller
They didn't really start advertising their National Sales Campaign slogans on their license plates until the beginning of the 1970's.So before then they used their Parts Dept. plate that read "USA-1 See America's First!" with the word CHEVROLET in Italics.

[RPOLS3]

So this is correct for 1972?


https://i.ebayimg.com/images/g/KPMAAOSwtspdPQYW/s-l96.jpg

[Mr70]

Yes on the slogan for 1972,but that new R-W-B plate design didn't surface till sometime in mid to late '72 production,(according to merchandising materials),that I haven't been able to pinpoint an exact date on.

[RPOLS3]

Yes on the slogan for 1972,but that new R-W-B plate design didn't surface till sometime in mid to late '72 production,(according to merchandising materials),that I haven't been able to pinpoint an exact date on.



Thanks - I just bought one. Sounds like it should be OK for a late March 72 build.

[Mr70]

Absolutely Jake.

[67 Nova Boy]

https://photos.app.goo.gl/so5u4rpYcq6WCTCW6

Or...this one?

https://photos.app.goo.gl/EWCC67wmfM5QsbZYA

https://photos.app.goo.gl/SHTKvm96KHZtQgED7

[JoeC]

anyone remember the giant plates?

this one came from Motion and is 3 ft long

Motion had the regular car plates in their 1976 catalog

[Mr70]

Very cool.
We called those 35" X 17" plates "Big Boys".
I've never seen a Big Boy with a 1983 "Taking Charge" slogan on it.

[Carleen]

I have the same Motion Blue Jacket