Late BrakeU2
05-21-2004, 08:46 AM
New Honda Commercial
There are no computer graphics or digital tricks in the film.
Everything
you see really happened in real time exactly as you see it.The film
took
606
takes. On the first 605 takes, something, usually very minor, didn't
work.
They would then have to set the whole thing up again. The crew spent
weeks
shooting night and day.
The film cost six million dollars and took three months to complete,
including a full engineering the sequence. In addition, it's two
minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us
in clover for a
lifetime.
However, it is fast becoming the most down loaded advertisement in
Internet
history.
Honda executives figure the ad will soon pay for itself simply in
"free" viewings (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation-including the
costs.
There are six and only six handmade Accords in the world. To the
horror
of
Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and
commented
on
how amazing computer graphics have gotten. They fell off their
chairs!
when
they found out it was for real. Oh! And about those funky windshield
wipers.
On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they
become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two
halves-when
an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and
screws.
Go to this website and watch the commercial....you won't believe
it!
http://www.daboyz.org/honda/
There are no computer graphics or digital tricks in the film.
Everything
you see really happened in real time exactly as you see it.The film
took
606
takes. On the first 605 takes, something, usually very minor, didn't
work.
They would then have to set the whole thing up again. The crew spent
weeks
shooting night and day.
The film cost six million dollars and took three months to complete,
including a full engineering the sequence. In addition, it's two
minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us
in clover for a
lifetime.
However, it is fast becoming the most down loaded advertisement in
Internet
history.
Honda executives figure the ad will soon pay for itself simply in
"free" viewings (Honda isn't paying a dime to have you watch this
commercial!). When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation-including the
costs.
There are six and only six handmade Accords in the world. To the
horror
of
Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and
commented
on
how amazing computer graphics have gotten. They fell off their
chairs!
when
they found out it was for real. Oh! And about those funky windshield
wipers.
On the new Accords, the windshield wipers have water sensors and are
designed to start doing their thing automatically as soon as they
become wet. It looks a bit weird in the commercial.
Just one-second of computer generation is used to link the two
halves-when
an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and
screws.
Go to this website and watch the commercial....you won't believe
it!
http://www.daboyz.org/honda/