Pantera
03-18-2005, 07:54 PM
Press Release: New American Motorcycle Unveiled
At a press conference late Monday, the CEO of Johnson
Marine, makers of Johnson outboard marine engines and
other recreational equipment, unveiled a new line of
heavyweight cruiser style motorcycles designed to
compete head to head with industry leader
Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We
have studied the market and determined that Harley,
while highly successful, has narrowly missed the mark
when targeting motorcycle buyers". Long added, "We, at
Johnson, are convinced our product hits the target
dead center and promises to draw sales away from
Harley-Davidson in a way no other motorcycle has been
able to accomplish".
The new line of bikes, marketed under the name
'BigJohnson Motorcycles', will, according to Long, deliver
what Harley has only promised. "Our research show that
this, "Big Johnson" is what Harley buyers are really after".
At the unveiling of the new line Monday, several
current Harley owners agreed. "When I bought my
Harley, what I really needed was a Big Johnson", said
one Harley owner." But I see now that riding a Harley
is no replacement for having a Big Johnson."
Manager Long also said that his company would follow
the lead of Harley-Davidson and cash in on a huge
market for non motorcycle related products. "We
realize that not every guy can have a Big Johnson",
said Long,"But image is very important to people. If
they don't have a Big Johnson,they at least want to
project the image of having one."
Asked if he anticipated Big Johnsons showing up in the
hands of Harley owners, Long said it was unlikely. "I
just don't see the need to have a Harley if you have a
Big Johnson", he said. "And I can't imagine someone
who spends all their resources to acquire a Harley
having a Big Johnson. I think it boils down to this -
You either have a Harley, or you have a Big
Johnson,but you are not likely to have both. "Given
the choice", said Long. " I think most guys will opt
for the Big Johnson". Another force driving sales for
the company will come from women. A survey of the
wives and girlfriends of nearly 1,000 potential
motorcycle buyers indicates less than 5% would approve
of their partner spending $15,000 on a Harley
Davidson. But, when asked if they would be willing to
pay the same amount of money to get their partner a
Big Johnson, nearly 4 out 5 thought that would be
money well spent.
One female present at the product unveiling was quoted
as saying, "There is no way I will let Lonnie drop 15
grand on another one of those Harleys, but15 grand to
get him a Big Johnson? Well, now that's something we could
both enjoy and it's something he really needs."
Carla Roundheel, manager of the dealership network now
being established,said her motto is simple. "I service
what we sell."
Big Johnson motorcycles will be traded on the stock
exchange under the abbreviation P-ENVY
HOPE YOU LAUGHED AT LEAST ONE TIME
Larry
At a press conference late Monday, the CEO of Johnson
Marine, makers of Johnson outboard marine engines and
other recreational equipment, unveiled a new line of
heavyweight cruiser style motorcycles designed to
compete head to head with industry leader
Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We
have studied the market and determined that Harley,
while highly successful, has narrowly missed the mark
when targeting motorcycle buyers". Long added, "We, at
Johnson, are convinced our product hits the target
dead center and promises to draw sales away from
Harley-Davidson in a way no other motorcycle has been
able to accomplish".
The new line of bikes, marketed under the name
'BigJohnson Motorcycles', will, according to Long, deliver
what Harley has only promised. "Our research show that
this, "Big Johnson" is what Harley buyers are really after".
At the unveiling of the new line Monday, several
current Harley owners agreed. "When I bought my
Harley, what I really needed was a Big Johnson", said
one Harley owner." But I see now that riding a Harley
is no replacement for having a Big Johnson."
Manager Long also said that his company would follow
the lead of Harley-Davidson and cash in on a huge
market for non motorcycle related products. "We
realize that not every guy can have a Big Johnson",
said Long,"But image is very important to people. If
they don't have a Big Johnson,they at least want to
project the image of having one."
Asked if he anticipated Big Johnsons showing up in the
hands of Harley owners, Long said it was unlikely. "I
just don't see the need to have a Harley if you have a
Big Johnson", he said. "And I can't imagine someone
who spends all their resources to acquire a Harley
having a Big Johnson. I think it boils down to this -
You either have a Harley, or you have a Big
Johnson,but you are not likely to have both. "Given
the choice", said Long. " I think most guys will opt
for the Big Johnson". Another force driving sales for
the company will come from women. A survey of the
wives and girlfriends of nearly 1,000 potential
motorcycle buyers indicates less than 5% would approve
of their partner spending $15,000 on a Harley
Davidson. But, when asked if they would be willing to
pay the same amount of money to get their partner a
Big Johnson, nearly 4 out 5 thought that would be
money well spent.
One female present at the product unveiling was quoted
as saying, "There is no way I will let Lonnie drop 15
grand on another one of those Harleys, but15 grand to
get him a Big Johnson? Well, now that's something we could
both enjoy and it's something he really needs."
Carla Roundheel, manager of the dealership network now
being established,said her motto is simple. "I service
what we sell."
Big Johnson motorcycles will be traded on the stock
exchange under the abbreviation P-ENVY
HOPE YOU LAUGHED AT LEAST ONE TIME
Larry