The VE3 does look cool though!
The original name of Pontiac's Endura was Indura. Inland Manufacturing put an "In" of front of nearly all their products, but Pontiac didn't want their bumpers to be marketed for another GM division so they changed Indura to Endura. Inland manufactured dozens and dozens of products for GM, including weatherstrips, steering wheels, etc.
Flexible urethane covers and fillers began to appear on many 1974-later cars, usually in the area between one of those huge chrome bumpers and the fender. Production of the flexible urethane cover was transferred over to GM's Guide Lamp later, and full flexible urethane fascias appeared on the Corvette and Firebird in the late 1970's.
Endura died a quiet death on the 1978 Firebird, and for 1979 Pontiac switched to the flexible urethane fascias that were commonplace in the 1980's and beyond.
Mike
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