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Is it hard to sell stuff with a last name like that?
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Well, that took all of a dozen posts...
It can be disarming, I once ran for student senate in college with the campaign slogan "I am not a Nixon." and got elected.
I even thought of using my name for the business:
Perhaps a tag line like "Drive it like it's stolen ('cause it is)." -or- "Hot Cars at Hot Prices."