06-29-2019, 12:57 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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When the Great Depression began, the demand for Kool-Aid skyrocketed. It was a staple in practically every American home. To help families in a time of extreme financial instability, Perkins lowered the price from 10 cents a package to just five cents, and it stayed that way for years. A marketing campaign cleverly billed the drink as the “budget beverage.”
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