Harley Davidson CEO Forced To Resign.
18 months ago Harley CEO Matt Levatich made the HD LiveWire a cornerstone of the iconic company's 21st-century strategy.
The livewire is a cutting edge Electric Motorcycle which initially got rave reviews from the the pro electric Media.
One Problem....Levatich literally bet the future of HD on the Livewire and it did not sell.
Yesterday HD abruptly announced that Levatich will leave his post and seat on Harley's board of directors.
Board member Jochen Zeitz will become acting president and CEO while a board search committee is formed and Harley hires an outside search firm to fill the job.
“The Board and Matt mutually agreed that now is the time for new leadership at Harley-Davidson,” Zeitz said in a prepared statement.
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