Another reason is with all the small plastic parts on cars today (think mirror covers, bumpers, spoilers, fender flares, etc) a lot of them come into the production line pre-painted from the supplier. Having a custom paint or special order color would be very difficult to manage. I'm currently working at an OEM as an engineer and was trying to do the same thing for a car I plan to order.
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1972 Chevelle Heavy Chevy 402/TH400
1972 Chevelle 350/4-speed convertible - SS clone
1974 Camaro 350/4-speed driver
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