12-15-2018, 03:47 PM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
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The fast-food giant originally went by another name for a limited time: Insta-Burger King. The “Insta” was a reference to the special grill machine used to cook the burgers called the Insta-Broiler. Cornell University classmates James McLamore and David Edgerton bought the original chain from Keith Kramer and Matthew Burns in 1961. The new owners eventually started using a gas grill they called a “flame broiler,” instead of the Insta-Broiler, and took the Insta out of the company name.
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