Quote:
Originally Posted by 442w30
My point was that perhaps Chrysler Corp was watching every penny based on the inferences of that bulletin, but the truth is that Chrysler was bleeding cash because it didn't watch every penny. Look at the 1970 performance offerings and how many options were available for, let's say, the Barracuda, and how many are quite rare. And in 1971 they continued to pretend the market was strong when other manufacturers were paring back. How many E-bodys were they building during this time? The investment made did not pan out.
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I could say the same thing about Chevrolet and 1969. A car: The Camaro: with almost 100 different options and 13 different models. The Chevrolet BB engine: 11 different variations.
That's why John Z. DeLorean was moved over from Pontiac to Chevrolet: to pare down the options and stop the red ink.
The US car manufacturers were being attacked by the foreign car OEMs and were losing serious sales to them. It became a downhill snowball that got bigger over time and affected each at a different point in time with the culmination being The Great Recession.