As pointed out, Harley has an aging customer base that in my area is selling/ trading in Harley's for ATV/UTV Side by Side recreation vehicles. They are not attracting new customers.
I started out as a kid riding dirt bikes, wishing for the day I could buy a Harley. I started with a Sportster. That is what I could afford. My last one was a Softail. My friends all grew up wanting Harleys also.
My son started on dirt bikes but never wanted a Harley. He bought a Kawasaki Ninja 500R. His friends are all in to the same bikes. That is the real issue for Harley. How to stay relevant when your core customer base is naturally declining.
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