Something worth watching

[Late BrakeU2]

New Honda Commercial



There are no computer graphics or digital tricks in the film.

Everything

you see really happened in real time exactly as you see it.The film

took

606

takes. On the first 605 takes, something, usually very minor, didn't
work.

They would then have to set the whole thing up again. The crew spent

weeks

shooting night and day.



The film cost six million dollars and took three months to complete,

including a full engineering the sequence. In addition, it's two

minutes long so every time Honda airs the film on British

television, they're shelling out enough dough to keep any one of us

in clover for a

lifetime.

However, it is fast becoming the most down loaded advertisement in

Internet

history.



Honda executives figure the ad will soon pay for itself simply in

"free" viewings (Honda isn't paying a dime to have you watch this

commercial!). When the ad was pitched to senior executives, they

signed off on it immediately without any hesitation-including the

costs.



There are six and only six handmade Accords in the world. To the

horror

of

Honda engineers, the filmmakers disassembled two of them to make the

film.

Everything you see in the film (aside from the walls, floor, ramp,

and complete Honda Accord) are parts from those two cars.



When the ad was shown to Honda executives, they liked it and

commented

on

how amazing computer graphics have gotten. They fell off their

chairs!

when

they found out it was for real. Oh! And about those funky windshield

wipers.

On the new Accords, the windshield wipers have water sensors and are

designed to start doing their thing automatically as soon as they

become wet. It looks a bit weird in the commercial.



Just one-second of computer generation is used to link the two

halves-when

an exhaust pipe rolls across the floor. At one point, three tires roll uphill because inside they have been weighted with bolts and

screws.



Go to this website and watch the commercial....you won't believe

it!



http://www.daboyz.org/honda/