New car reviews / Automotive magazines

[Atuckman]

Trying to help a colleague. Any opinions are appreciated and i realize this site is aimed at a particular audience.

He is trying to understand how different automotive magazines are perceived relative to one another on new car reviews, content, articles, etc. The group is comprised of Motor Trend, Car & Driver, Road & Track, Automobile and Consumer Reports.

I personally review all before making a purchase but only subscribe to a couple as they are more enjoyable to read on a monthly basis...

Thanks for an help or opinions