TERRIBLE NEWS! GM PERFORMANCE.........DEAD!

[gb70]

I know what you mean. People do become brand loyal. While owning a CNC Machine shop years back I visited another shop back east. The owner had at least 50 CNC's all the same manufacturer. I asked him about it and he said that he used to own brand "x" but when something came up he did not like he sold them all off and bought all new of the other manufactures machines. Come to think of it he was doing business for the big 3. I wonder if he is still in business??

[ QUOTE ]
I understand that the Fed kinda has GM by the short & curlys here, but I think it's lost on a lot of folks in management exactly how influential a performance model can be on future same-brand purchases. A perfect example is a local friend of mine here...he knew of strictly nothing other than Chevrolet his entire life, as his family bought & drove nothing new GM's, until he became disenchanted with the lack of development by GM on the F-bodies [he'd owned several over the years], but FoMoCo was still cranking them out year after year, so he decided to try a Mustang...well, not long after that, guess what he got for his wife...yep, a crew cab Ford truck. He completely jumped ship, all because of simple continued support for their *affordable* peformance model...and it's trickled over into his family as well...all because of a single purchase [or lack thereof].

[/ QUOTE ]