In case you haven't already heard...the former Yenko Honda of McMurray, PA...has been taken under new ownership and is now being called South Hills Honda.
While Yenko Honda had no real ties to the Yenko family...it is my understanding that the owners had purchased use of the name years ago, after moving into Yenko's old route 19 location, for the purpose of keeping customer loyalty in the South Hills market. Now that the dealership is under new ownership...the Yenko name has been dropped, and will no longer be used in conjuction with new car marketing.
While it's not big news to the Supercar hobby...it is yet another page of the Yenko's history book being turned, and it also unfortunately marks the first time in decades that the Yenko name has been absent from the Pittsburgh market.
I can't help but think the new owner can't possibly appreciate what for some, went along with that name...
Here's to you DFY
12-19-2007, 01:56 AM
No more Yenko Honda
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