1970 Chevelle SS Marketing Photos

[Lee Stewart]

[Lee Stewart]

[Lee Stewart]

[Lee Stewart]

Chevrolet Camaro XP-14 Caribe Sportsman Show Car '1968

[Keith Seymore]

As the asst engineering manager for the program, I was invited to participate in the Long Lead Press show for the GMT820D (the 800 version of the Denali) introduction.

The show was held in Santa Barbara California (we stayed at the hotel where JFK and Jackie Kennedy honeymooned) and there was a media ride as part of the show. We (Engineering) were supposed to ride along with these media folks and give some commentary about the trucks and answer any questions they might have.

Well, there is one thing you should know about me: In one of life's little ironies, I (...the consummate car guy...) get car sick. Cars, airplanes, boats - you name it - I've actually made myself queasy wheeling around in my desk chair. It's just one of those things you learn to live with.

This trip was no different. After about two hours of riding with this guy I got really bad. Not "...hey, I think I need a little break..." sick, but "...pulling over to the side of the road to throw up NOW..." sick (I'll bet he was impressed). It was pretty bad.

When we got to our next stop, which was the lunch stop (...yay...) I talked to the trip captain. I told him of my plight and said "...I really don't think I can go on. I'd like to go back to the hotel."

He said "well, that would be fine. These two (a guy photographer and a lady, who was to be his driver) are heading back and you can ride with them - but - they have to stop and shoot some photos on the way. Is that ok?".

I thought that would be ok and waited for them to finish their lunch (I didn't care for any). When they were done we headed over to this green Denali and I asked, delicately, "...do you suppose I could drive? I usually feel better driving than riding". Neither had any problem with that so I hopped up into the seat and off we went.

We drove for a little while, through the southern California countryside, when we came to this little "two lane" road. I say "two lane", but really it was so narrow it didn't have a centerline stripe or any markings. There was a kind of a sweeping lefthand turn, over a little rise, and then a switch back the other way. The photographer explained what he wanted his lady driver to do - but - she balked, saying she didn't feel comfortable doing that. In desperation he turned to me and said "...can you drive?". By then I was feeling pretty normal and, excited at the proposition, I said "sure!".

So, the deal was that I was supposed to get a run at the hill, beep the horn just before entering the rise (so he would know I was coming) and then he'd snap the pictures as I went rolling by. We did our first pass, and I thought it went pretty well, and he said "...think you can go faster?". I said sure and picked up the pace a bit for the next round. He said "...think you can go faster yet?". I said sure (heh heh) and tried again. By the end of the session I was wide open throttle over this little hill and through the turns. It felt gooooood and, after about twenty shots he thought he had some satisfactory material captured.

We left that location and headed to the next spot, which was a straight section of roadway up a slight grade. There was a truck lane and we wanted me to drive steadily up the hill, about 50 mph in the right lane, and he would shoot from across the road. We did a couple and then he asked "how fast were you going on that last one?" I replied it was probably about 55. He sternly said "I said 50! (I was surprised he could tell). We did this one about twenty times as well, and then headed back to the hotel.

As we parted company he thanked me and commented that these would be used for display around the buildings and in the conference rooms. He said that if any turned out such that you could tell it was me driving that he would send me one.

Well - they did and he did. A couple weeks later I was delighted to find these two photos in my mailbox. I never did see them on display anywhere except for where they are proudly displayed in my barn.

My favorite part: his ONLY instruction to me as his driver was: "...hands at ten and two. And don't stick your tongue out. I shot a whole roll one time and the guy had his tongue sticking out. Had to throw out the whole thing".


K

[Keith Seymore]

A couple more stories related to Long Lead/Short Lead Press shows at MPG:

http://www.nytimes.com/2014/08/17/au...=top-news&_r=0

http://www.motortrend.com/classic/ro...e_lt_2_review/

My office mate (at the time) participated in the event on Black Lake. My involvement in the above was (a) making Dave Miller aware that such a thing existed, and (b) connecting him with some of the other participants.

Mr Miller was so dedicated to accurately reproducing the car that, when he found out the original car was a yellow vehicle painted orange, he found a yellow donor vehicle so that he could do the same.

K

[Keith Seymore]

One of the "old" guys at work was telling me that, back in the "halcyon days" at Chevy (back when it wasn't sexist to have cute secretaries) the Marketing guys would swing by and say "hey, whateryoutwo doing for lunch?" If the reply was "nuthin" then he would say "C'mon - we're going on a picnic".

Since my friend was usually sniffing around the cute secretary's (plural) desk he got invited too.

Photos like those would end up in the brochures, just like products of the more premeditated shoots.

K


More detail on the barn, located alongside US-23 in Hartland, Michigan (now painted over, I believe):

http://jameshowephotography.com/blog...terpiece.html/

[Lee Stewart]

1970 Chevrolet Camaro Z28/RS ''Hurst Sunshine Special'' Prototype

[Xplantdad]

Charley...didn't you own that Camaro at one point? Didn't you do a trade towards a ZL-1...maybe number 18?

[al8apex]

before photoshop there was airbrush

that 68 Camaro appears to be a coupe that was "changed"