mopar playing a different game in 70 than GM/Ford

[black69]

no worries here either, but read that whole article, it was banned in certain places, so people, as usual, flocked to see it. It was back then, the beginning of what was to come.

So how much for the tickler? I should have first dibs, as I started this, and have a mopar (and a wife) [img]<<GRAEMLIN_URL>>/smile.gif[/img]

[njsteve]

<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: 442w30</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: black69</div><div class="ubbcode-body">

http://board.moparts.org/ubbthreads/...9190-image.jpg </div></div>


As far as &quot;Curious Yellow&quot; is concerned, has anyone seen it? No, it's not a porn movie - it's more of an &quot;art house&quot; (I think that's what they would have called it back then) movie that was a reflection of the times, like politics/social issues, free love, etc. Today, it would be an R movie. Perhaps back then &quot;Curious Yellow&quot; would be risqué, but the movie was from 1967-68 and is properly called &quot;I Am Curious,&quot; while the color is from the 1971 model year. </div></div>

(In my most accurate Cliff Clavin voice)
As a matter of fact there Normy, the actual title was: &quot;I Am Curious (Yellow)&quot; because there were two versions, a &quot;Blue&quot; version and a &quot;Yellow&quot; version. The Blue rated version being quite a bit racier than the Yellow one. The Motion Picture Rating Association added the two color designators to this foreign-made film in order to differentiate the two films. This was before the later commonly known rating grades were established: G, GP, R and X. They later became G PG, R, NC-17, and X. And yes, I saw the film back in my college days and it would barely get an R these days.

[img]<<GRAEMLIN_URL>>/scholar.gif[/img]

[black69]

here is a direct way to see Chrysler advertising from that time...

http://www.hamtramck-historical.com/photos-va-4b.shtml

[442w30]

Steve, your inner Cliff Clavin is only due to the fact that it was your car featured in that article. :-)

In case some of yuz don't remember, I'm working on a book:

https://www.facebook.com/sellingmuscle

I've taken a few pics of the catalog from Tony D'Agostino's collection (hence the sideways photo I uploaded), and I currently have borrowed someone else's dealer merchandising book, but I haven't glanced through either to see if the tickler is there.

In the link above, I occasionally post some of the more unusual items I've found in my research, including some Mopar advertising items. Right now, I'm trying to reconcile the premise that Chrysler usually wasn't the first with the crazier items from the muscle car era, but when they adopted them, they ran with it.

[black69]

442w30,

If you are writing a book on selling muscle, I think you should consider how mopar added in the Hotwheels angle (I am a hotwheels nutt, got my kids to join in too). I still have all my original hotwheels from 67-70ish, and what I have noticed lately, was the hotwheels sponsorship on the AAR cuda (logos on the quarters), etc, the snake and mongoose drag cars. All that stuff was a big deal back then. And you have to give mopar a little credit, for connecting what kids like, to what mommy and daddy might buy.

[442w30]

That may be a good &quot;in&quot; - with the first round of revisions, I'll consider it if I don't have my hands full already. Thanks! [img]<<GRAEMLIN_URL>>/biggthumpup.gif[/img]

[StealthBird]

Two of my favorite &quot;in your face&quot; Mopar ads were the 1967 Plymouth GTX ad that states, &quot;Caught our Strip Show yet?&quot;, with the Sox &amp; Martin GTX leaving the line at the dragstrip, with the words &quot;strip show&quot; capitalized, suggesting a dirty stripper show.

The other is the one that shows an empty Daytona race track at dusk, with the caption, &quot;Where tigers fear to tread&quot;, a direct shot at the 1964-1966 Pontiac GTO tiger-themed ad campaign. GM's top selling performance car, the GTO, was not on stock car racing tracks due to the GM corporate racing ban, so it was Chrysler's way of sticking their collective tongues out at the hot selling Pontiac.

[WILMASBOYL78]

The Mopar ads were hands down the coolest of all the muscle car stuff [img]<<GRAEMLIN_URL>>/[/img]

[Schonyenko2]

Don't forget Sonny and Cher singing the &quot;Beat goes on&quot; which morphed into the Plymouth beat goes on.

But the one that sticks out in my mind was the AMC commercial that had an AMX, or Javelin, not sure which anymore, where the older parents are setting in the house and the house starts shaking. Mom looks out the window and says &quot;Harold, come look what your son did to his car&quot;. After a couple more&quot; come look what your son did to his car&quot; statements, Harold looks out the window, and there's a big ass blower out the hood, roll bar and slicks on the car with the kid having this huge smile. I loved that commercial. That's the way it was. Muscle car anarchy.

[WILMASBOYL78]

Petula Clark sings for you..

http://www.bing.com/videos/search?q=the+...983AA4B1A917363