Chevrolet Merchandising Slogans 1960-1980

[Mr70]

After many years of research,inquiring with others,reading,observing &
documenting from Movies,Literature,TV & radio commercials & magazine advertisements,I have compiled what I believe to be a Very accurate Chevrolet Slogan list.
I Hope this appeals to many,as it does to me.

1960:
*The Most of the Best For the Least
*For 1960 Chevys Got em All (a variation also used was "Got It")
*34U2C(Pre Announcement)

1961:
*Sixty-Onederful Chevrolets
*The Greatest Show on Worth (NSC-National Sales Convention)
*Newness You Can see!
*A Sixty One For Everyone
*Sturdi-Bilt Trucks

1962:
*A New World of Worth (NSC)
*Yesterday,Today & Tomorrow-The Symbol Of Quality

1963:
*Showtime '63!
*The Worthiest Name on Wheels
*New Flair-New Freedom From Care
*Show The Way! (NSC)
*Americas Favorites
*Keeps Going Great

1964:
*Count On Chevrolet To Build the One You Want
*The Great Highway performers
*More,More,More For '64
*Chevys latest! Chevys Greatest!
*Chevy Time
*There's 5 in '64
*Roll Chevy Roll! (NSC)

1965:
*Something New For Everybody!
*The Beautiful Shapes for '65!
*Buy Word for '65...by Chevrolet
*'65's Beautiful breakaway (or Breakthrough) by Chevrolet
*The Make that makes you want a '65!
*Here and Wow!
*Steer em Right! (NSC)
*New and Great!
*The Super '65's!

1966:
*A Perfectly Beautiful year to Go Chevrolet
*Your Year to Live it up in Style
*Thrill Of the Year (NSC)
*Double Divedend Days (Sales Campaign)
*The Thrilling '66's
*High Style! New Spirit!

1967:
*Everything New That Could Happen..Happened!
*Rumors Come True Wonerfully!
*Mean More then ever Before
*Exciting Beauty! Power that Moves!
*Always out front in Safety (or Styling)
*Chevy Comes out Swinging for '67
*Wonderful One
*America's No.1 Seller

1968:
*Look at Chevrolets Latest!
*Decidingly '68! Chevrolet!
*Stunningly Beautiful! Superbly Built! The '68 Chevrolet!
*Dramatically Designed! Distinctively Different! Daringly New!
*'68 Sixty Great!

1969:
*Putting You First Keeps Us First!
*The leader Comes On Strong

1970:
*Putting You First Keeps Us First (Early slogan)
*On The Move
*The Chevrolet '70's......The Chevrolet Movers (Trucks)

1971:
*Putting You First In A Big Way
*Totally Tougher (Trucks)
*The Little Car That Does everything Well (Vega)

1972:
*For You in '72!
*Totally Tougher to Last longer (Trucks)
*We want your chevrolet to be the Best Car you've ever owned!

1972 through 1974:
*Building a Better Way to See The USA

1973 through 1974
*Building a Better Way to Serve The USA (Trucks)

1975:
*Chevrolet Makes Sense For America..Lasting Chevy Value (Trucks)
*Americas Favorites:BaseBall,HotDogs,Apple Pie and Chevrolet (used Mid Year & all the way through 1977)

1976:
*Chevrolet Salutes Americas Bicentennial
*A New kind of American Car (Chevette)
*Your moneys Worth Mile after Mile (Trucks)

1977-78:
*Now That's More Like It! Built To Stay Tough! (Trucks)

1978:
*See What's new Today in a Chevrolet..Chevys New size Malibu

1979:
*When it Comes to Value,America Comes To Chevrolat
*The New Chevrolet.....Built To Stay Tough (Trucks)

1980:
*It's new and you'll know it!.....Built to Stay Tough (Trucks)

[Seattle Sam]

Those are cool, Rick!

Here are a few more, all more recent =
Chevrolet - An American Revolution (2000's)
See the USA in your Chevrolet (Dina Shore, 50's and early 60's?)
The Heartbeat of America - Today's Chevrolet (80's? 90's?)
Like a Rock (trucks, 90's)
We'll be there (2000's)

[Mr70]

Sorry Belair62.
Add under 1970:
"See America's First"
This was not a commonly used National slogan,but one they did use on the USA-1 License Plates.

[70 copo]

What can you say?? Rick Strikes again!! Bravo... Hey wait a minute, you told me that the '70 slogan was "putting you first in a big way" now you list it for '71??.

What gives? Either way I have the right plate-so I am happy!

Phil

[Mr70]

I never said that was a 1970 slogan Phil.
I am seeing others though say it is on Ebay all day long,and to me a 1969 or 70 Chevrolet Vehicle with the "Putting you first In A Big Way" License plate,is like a 1969 Yenko with a McMurray address reference.

[ss427copo]

About the 67 SS427 Impala...."For The Man Who'd Buy A Sports Car If He Had This Much Room" God.............I love that car!

Jeff

[copo69]

Really neat, Rick. I saved these to a Word file. Interestingly Word did not recognize Chevette.... I don't know of anyone else who would "recognize" it either.

[camarojoe]

"See America's First" was used on USA-1 plates long before 1970. (Although it was used into 1970 as well.) I believe it could have been used as early as 1966 or 67 on USA-1 Plates, and several variations of the plates were made over the 4 or 5 years they used this slogan. It's also important to note that just because these slogans changed from year to year doesn't mean dealerships quit using them to sell cars. The local Chevy dealer downtown still proudly lights up their "Heartbeat of America" neon sign every morning, and even uses it in some of their print ads. Imn fact, many of the original GM issued USA-1 Plates were actually MADE long after the "official" year of the slogan, and its also likely some plates came out a bit earlier than the launch of the slogans as well.

[70 copo]

[ QUOTE ]
I never said that was a 1970 slogan Phil.
I am seeing others though say it is on Ebay all day long,and to me a 1969 or 70 Chevrolet Vehicle with the "Putting you first In A Big Way" License plate,is like a 1969 Yenko with a McMurray address reference.

[/ QUOTE ]

I guess I misunderstood your reply when I asked you about it last year at vettefest.... Anyway here is another slogan used in 69, this is a real poster sized paper service department ad. It is dated cc 69-1-12



Phil

[ANDY M]

How about this SS427. Picture from the McDorman show.

BTW, speaking of Chevettes, check the last post of the "Other Muscle" coolest license plates. Baddest Chevette in Ohio.