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Old 03-20-2018, 01:42 AM
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Default 1971 Chevy Auto Show Logo?

Hello All!

I'm trying to figure out what the logo is as seen in the attached pictures.

The photo is from the 1971 Chicago Auto Show, clearly featuring the Heavy Chevy and Rally Nova. I found it on their archive website, which if you haven't seen before you can take a look here!-
https://www.chicagoautoshow.com/history/

Now, I've done my fair share of research and cannot find this logo anywhere. It almost appears to be a crest of sorts? The Chicago Auto Show has their archive pictures, and no other 1971 picture shows this logo, making me believe is not a Chicago supplied logo for all manufacturers. I believe it is some sort of Chevrolet logo.

My father is in the end stages of restoring his '72 402 Heavy Chevy car, and I'd like to find out what logo this is to try and recreate a similar (although smaller) display.

So with all that being said, can anyone identify this logo? Or by chance does someone have a close up picture of this display?

Thanks for your help!
Luke
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Last edited by 72heavychevy; 03-20-2018 at 01:44 AM.
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Old 03-20-2018, 02:17 AM
bluel78 bluel78 is offline
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Are you talking about the sports department logo? That would be the second design if you do a search.
Dustin
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Old 03-20-2018, 02:44 AM
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Here's a good look at it.
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Old 03-20-2018, 04:36 AM
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This may be a better pic
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Old 03-20-2018, 06:31 PM
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Yes,Chevrolets' Sports Dept. Logo.
That's the 1970 logo shown at their '71 show,as they changed it a few times since debuting in April of 1968.
I have all their years salesmans merchandising catalogs showing the changes
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Old 03-20-2018, 11:06 PM
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This may be an even better pic.
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Old 03-20-2018, 11:31 PM
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Just for the record,there was a 1968/69 logo,and a 1970 logo,and a 1971 Logo,and a 1972/73 logo and around 1974/75/76 they used the same for all 3 years.
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Old 03-21-2018, 12:48 AM
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Thanks all for the help, you guys rock!

Hey Mr70, can you post the 1971 and 1972/73 logos? I'd like the see the differences!
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Old 03-22-2018, 01:14 PM
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Sports Department logo circa 1972.
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Old 03-22-2018, 01:20 PM
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Sports Department logo circa 1976.
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