New car shopping frustration, part 2

[novadude]

Originally Posted by EZ Nova

Few different reasons why they won't actually. Could be the "bait-and-switch" where they "SAY" you can get UPTO $10,000 off....

Haha... We spend the 4th of July weekend hitting various MOPAR dealers looking for a Grand Cherokee for my wife. A whole lot of bait and switch based on factory incentives. Once they start drilling down, you learn that you can't get incentive "A" because you are not active or retired military, incentive "B" is for Realtor Association members, etc, etc. Also there is a HUGE range of what different dealers offer for trade-in value... some were so low it was actually funny, relative to KBB and other industry estimates.

All-in-all a very frustrating two days, but we finally got to the right dealer that had the car we wanted and was willing to deal. Ended up getting the Jeep GC Limited with the options / colors she wanted for 17% below MSRP, no trade (selling the would-be trade-in vehicle to a family member).